A beauty mark or beauty spot on the face can draw attention to particular areas of beauty, i.e., cheek bones, lips etc. Generally less than a centimeter across it may also be considered a beauty mark if located on the shoulder, neck or breast.
 

In the twentieth century Marilyn Monroe's beauty mark generated a new vogue. Musician Prince was iconic for several of his beauty marks and helped make it common for men in the twentieth century. In recent years, fashion model Cindy Crawford's prominent mole has helped revive the fashion.

Who Benefits?
Anyone who wants one or two!